That's one benefit of the SQL naming convention which would use names like e.g. customer_id, invoice_date, etc. Also, when joining tables (depending on the SQL dialect) that can allow a shortcut synax, JOIN ON field_name, if the field name in the two tables is the same.

I really wish SQL used "RETURN" instead of "SELECT" (like in XQuery):

1. Calling it "RETURN" makes the fact of its later order of execution (relative to FROM etc) less surprising.

2. "RETURN RAND()" just reads more naturally than "SELECT RAND()". After all, we're not really "selecting" anything here, are we?

3. Would also eliminate any confusion with the selection operation in relational algebra.

If you name fields that way, but accountId, createDate may not be meaningless in the context you are looking at.