> last month decided to abandon the plan to deprecate cookies and tracking
Make no mistake, all that original plan was about was about applying pain to everybody else in the advertising world, while their replacement for cookies would have been satisfactory only at Google's scale. The whole thing was Google astroturfing, taking advantage of everyone's ignorance of how the Internet works to further entrench their advertising monopoly.
I don't know why they aborted the plan, but I suspect regulators had caught on that it wasn't altruism but Anti-competitiveness that motivated it.
Make no mistake, all that original plan was about was about applying pain to everybody else in the advertising world, while their replacement for cookies would have been satisfactory only at Google's scale. The whole thing was Google astroturfing, taking advantage of everyone's ignorance of how the Internet works to further entrench their advertising monopoly.
I don't know why they aborted the plan, but I suspect regulators had caught on that it wasn't altruism but Anti-competitiveness that motivated it.