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> The flaw in the professional approach is how to get over the fact that features sell now, for cash, and building securely adds (a small amount of) cost for no visual benefit

Because Capitalism means management and shareholders only care about stuff that does sell now, for cash.

> But we could look to the practices of civil engineers

If bridge-building projects were expected to produce profit, and indeed increasing profit over time, with civil engineers making new additions to the bridges to make them more exciting and profitable, they'd be in the same boat we are.



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