This is easy to say as a consumer but on the other side of it you’ve got to realize, most people are not like your average HNer. In my experience, customers are unwilling to dedicate even 60 seconds to reading documentation, FAQs, bright blinking banners, etc. The majority of “customer support” is answering questions and solving problems that have extremely simple answers and very obvious and well-documented solutions. It’s not something you want to spend money on, it’s usually worth it to throw an LLM at them and let go the ones that refuse to read. Even on the employee side, no one wants to be on calls all day dealing with people that are intentionally ignorant, it’s rage-inducing.