To me, ads are primarily a way to extract more value from ad-viewers by stochastically manipulating their behavior.
There is a lot of support in favor. Consider:
- Ads are typically NOT consumed enthusiastically or even sought out (which would be the cases if they were strongly mutually beneficial). There are such cases but they are a very small minority.
- If product introduction was the primary purpose, then repeatedly bombarding people with well-known brands would not make sense. But that is exactly what is being done (and paid for!) the most. Coca Cola does not pay for you to learn that they produce softdrinks. They pay for ads to shift your spending/consumption habits.
- Ads are an inherently flawed and biased way to learn about products, because there is no incentive whatsoever to inform you of flaws, or even to represent price/quality tradeoffs honestly.
There is a lot of support in favor. Consider:
- Ads are typically NOT consumed enthusiastically or even sought out (which would be the cases if they were strongly mutually beneficial). There are such cases but they are a very small minority.
- If product introduction was the primary purpose, then repeatedly bombarding people with well-known brands would not make sense. But that is exactly what is being done (and paid for!) the most. Coca Cola does not pay for you to learn that they produce softdrinks. They pay for ads to shift your spending/consumption habits.
- Ads are an inherently flawed and biased way to learn about products, because there is no incentive whatsoever to inform you of flaws, or even to represent price/quality tradeoffs honestly.