Right, but the problem is when a company can't (or won't) quantify a no-frills normie price. I don't think anybody is complaining about the fact that huge needy clients will cost more and so will need to pay more; the problem is marketing material that says "we will treat everyone like a huge needy client".
I think that, most of the time people think they've seen such marketing material, the intended message was really "we're primarily interested in doing business with huge needy clients". For some kinds of software it's fundamentally hard to reliably make money from small users.
