> Someone who wants only one feature that's not in self-service but doesn't have the budget to pay more.
Or, it's someone who the SaaS vendor forced to click that button by putting OIDC ("Sign in with..." or "Continue with...") behind that, using "SSO" as a price discriminator.
Right. The phenomenon is real, but the description on that site seems a bit obtuse on purpose:
> For organizations with more than a handful of employees, this feature is critical for IT and Security teams (...) In short: SSO is a core security requirement for any company with more than five employees.
No, it isn't. They'd like it very much, but the SSO tax is proof positive that this is not a truly critical feature for small customers. In fact, it pretty much measures at which point it becomes critical.
Or, it's someone who the SaaS vendor forced to click that button by putting OIDC ("Sign in with..." or "Continue with...") behind that, using "SSO" as a price discriminator.