I had a manager who came from Amazon and shared some of the horror stories from their time on Alexa. It seemed like a lot of senior folks were only using it for career advancement because it was where all the R&D money was flowing into. So a bunch of hard working folks building things, leadership playing political games with each other, and an org that had no idea what problems they were actually trying to solve.

It definitely captured the market, but without a top down vision, the whole thing was just a huge letdown.