If you're used to dipping in & out of vids to find something interesting it is fundamentally unusable without working adblock. You end up watching more ads than video
That's the most annoying bit, they target you with an ad when starting just a 1-2 minute video.
They present the ad in the most intrusive and annoying way possible. It ensures that I will either ignore it, or never purchase that item or service out of spite. If you do this almost every time I play a quick video, it generates a very negative user experience.
If they focused on how to have ads coexist with the user experience and mesh better with the media being watched, they might not irritate every user by trying to make them impossible to avoid - and they wouldn't have to play this cat and mouse bullshit that eventually leads to their platform being irrelevant.
If you're used to dipping in & out of vids to find something interesting it is fundamentally unusable without working adblock. You end up watching more ads than video