I realised recently that many of the posts I see on social media that have the highest engagement achieve it through...ambiguity. People interpret the thing differently, then argue about their understanding, creating "engagement". Often the ambiguity isn't even intentional, it's just vague communication.
"Strategic ambiguity" can help a political party capture more voters than they otherwise would for similar reasons. Useful because it gives flexibility in decision-making and helps in managing different expectations without committing to a specific course of action. By being vague, leaders can avoid conflicts and keep their options open, allowing them to adapt to changing situations and negotiate better outcomes. Effective in diplomacy and business, where clear, direct statements might limit possibilities or provoke opposition.
