No, the "be attractive" of story-telling is, have a story that's worth telling.
The dark side of all this "how to tell a good story" stuff is teaching people how to suck up other people's attention on something that is fundamentally unworthy, like marketing drivel.
The dark side of all this "how to tell a good story" stuff is teaching people how to suck up other people's attention on something that is fundamentally unworthy, like marketing drivel.