Impressive not technically because nothing here is new but because it's the first real implementation for the average end consumers of "ai". You have semantic indexing which allows series to basically retrieve context for any query. You have image gen which gives you emojigen or messaging using genAI images. TextGen within emails. UX is world class as usual.

However, The GPT integration feels forced and even dare I say unnecessary. My guess is that they really are interested in the 4o voice model, and they're expecting openAI to remain the front runner in the ai race.