the most successful sheeple operation is the one the sheeple and the entire world is completely oblivious of it.
jokes aside, this is no different from people selling bunker beds, gold, ammunition, crypto, vpns. It is specifically for the set of gullible people who think they and their data is so important. Reality (except for 10,000 people or so) is, most lives and their 'precious' data is worthless. (I'm not talking about SSN, Bank Accounts -- those are well protected by tech cos HN seem to hate on)
Create irrational fear about piracy, push privacy focused products and profits as the sheeple promptly fall for this