Based on what they showed most users won't even know if the feature they are using is using AI or not. Most of it is local and just comes in the form of a button rather than typing out a prompt to make it do what you want. And I think those two are the big things to take away from this. Local means less clunkiness and lag you get from tools like Perplexity or whatever and no 'prompt engineering' means even someone's grandma could immediately start using AI. Apple just doing what Apple does best.