> Nah, people with higher disposable incomes don't buy trucks either.
Sorry I've missed a step. In your first comment I thought you meant buying a truck was people status signalling that they were affluent. If you don't think that, what do you think is being signalled?
Above I'm answering to the propose explanation that basically "Europeans don't buy them because they can't afford them", so my comment should be read as:
"nah, it's not that, as people with higher disposable incomes *in the EU* don't buy such trucks either".
I just left out the "in the EU" there, to be implied by the context I was replying to.
That said, I didn't mean to imply that "buying a truck was people status signalling that they were affluent" in the US.
Just that they think (or made to think) they need it, and that they culturally like the extravaganza - same way many in the US think they need bigger cars and sneer at European sized cars.
Sorry I've missed a step. In your first comment I thought you meant buying a truck was people status signalling that they were affluent. If you don't think that, what do you think is being signalled?