No one wants to pay more, but if they do it in a way that makes their customer run to a direct competitor and not want to come back, then maybe there's something wrong with their approach.

We only have one side of the story here, but it's not the first time I've seen posts/comments about these emails from Cloudflare and the messy communication that follows. As a business customer, I really hope I don't have to deal with any of this.