dotnet for me is the most obvious example of how terrible they are at branding. First there was .NET framework which was windows only (note I'm ignoring Xamarian because it was originally not owned by MS).
Then they decided to do a reboot with cross platform support and named that Dotnet Core. This was honestly fine. But then we reach late in the 3.x timeframe and they declare for real and for true that Framework is a dead end, and Dotnet Core will be the one true Dotnet moving forward. And to indicate this, the next version will remove Core from the name, skip 4 because it would be too confusing with Framework, and just call it Dotnet 5.
I wish they'd stuck with the Core name, if no other reason so if they decide in another 15 years to do a major rebuild again they can just come up with another new descriptor the way Core described the transition away from Framework and towards real cross platform support from MS itself.
Then they decided to do a reboot with cross platform support and named that Dotnet Core. This was honestly fine. But then we reach late in the 3.x timeframe and they declare for real and for true that Framework is a dead end, and Dotnet Core will be the one true Dotnet moving forward. And to indicate this, the next version will remove Core from the name, skip 4 because it would be too confusing with Framework, and just call it Dotnet 5.
I wish they'd stuck with the Core name, if no other reason so if they decide in another 15 years to do a major rebuild again they can just come up with another new descriptor the way Core described the transition away from Framework and towards real cross platform support from MS itself.