Google and Meta could behave like normal companies and require users to pay them money and not sell PII. If that makes them far less successful that's good news for competitors.
You actually can pay Meta €9.99/month for ad-free Facebook+Instagram in the EU. I would hope this also causes them to track and use much less PII, but I couldn't find anything substantiating that.
Ads on the internet are worth a lot less these days if they don’t come with measurement of whether they are causing conversions (aka tracking). Apparently this measurement is a human rights violation when Google or Meta sell the ads but not when Apple or the NYT do.
> That is certainly the case, but seems to be perfectly legal.
I don't think its legal, considering that not too long ago even here on HN there was a post about "Pay or Okay" not being considered legal https://news.ycombinator.com/item?id=38458660
