Negative advertising and positive advertising are quite different.
I'm definitely affected by both, but generally if I feel I'm being nannied my instinct is to go the other way. People don't need to be "convinced" to do things that are good for them - if they're not doing it, they likely just have reasons that you don't understand.
I'm definitely affected by both, but generally if I feel I'm being nannied my instinct is to go the other way. People don't need to be "convinced" to do things that are good for them - if they're not doing it, they likely just have reasons that you don't understand.