It may actually be profitable again. The entire reason media rentals ended up dying is because of Netflix coming out with just about every bit of media available for streaming.
Now that everything has fractured into a million pieces, media rental once again seems like it may make sense. Redbox is still around still lending out blurays. It wouldn't shock me if that model made a resurgence.
redbox isn't nearly as convenient as having it delivered to your house.
however, it does make me wonder if owning/operating/maintaining all of the boxes is more or less expensive than paying the USPS to deliver and collect on behalf of your service.
Now that everything has fractured into a million pieces, media rental once again seems like it may make sense. Redbox is still around still lending out blurays. It wouldn't shock me if that model made a resurgence.