It'd be a lot less suspicious if the product lead and PR face of Gemini had not publicly written things on Twitter in the past like "this is America, where racism is the #1 value our populace seeks to uphold above all." This suggests something top-down being imposed on unwilling employees, not a "virus."

Like, if I were on that team, it'd be pretty risky to question this, and it'd probably not lead to change. So they let the public do it instead.