Been off the HP bandwagon for a while. My wife mistakenly bought one of their printers and it just stopped working one day until we paid for a monthly subscription. I had to recycle it. Nobody wanted to buy something that required a subscription for ink.
basically, all they need is that slew of upper rich people captured willing to have their lives automated.
Printers and Big pharma have realized it's actually a benefit to have a giant wealth gap, because they can continue hiking prices till they maximize the consumers vs cost. As the base amount of O&M doesnt really need to scale once it's in motion.