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Basically answer two questions:

1 - How much minimal time does a consumer watch Netflix to re-subscribe? 2 - How much content spend is necessary to achieve that minimal viewing time?

Everything else is waste and lost margin.



That threshold is likely shifting as Netflix has less and less compelling content, and the competition markets their exclusives more.

Though maybe there is some core who just doesn't bother cancelling and resubscribing because it's become a hassle.




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