Seems like Jamie Quint is following the Simon Sinek Why-How-What strategy. Why you should look at this job, how you'll do the job and what you'll get out of it.
I agree that the ideal mix is a combo of the two, highlights at the top and Why-How-What at the bottom
I'm not familiar with that strategy but it sounds about right. I'm not actually claiming that I'm laying out the optimal strategy here, the right mix is probably somewhere in the middle. This is mostly a reaction to the glut of bullet-point list job posts I've seen lately. I think people need to think broader about how to optimize here.
I agree that the ideal mix is a combo of the two, highlights at the top and Why-How-What at the bottom