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Avoiding triggering buyer’s remorse is something high end consumer business understand and Amazon emphatically does not. I just bought a kayak, don’t advertise $3000 kayaks to me. Advertise dry bags and paddles and dry suits, you numpties.


It’s because Amazon is an e-commerce store. They only win if you return and buy a more expensive one from another brand on Amazon. Brands however have a brand reputation to preserve, hence the need to avoid triggering buyer’s remorse.




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