It may well do. The percentage loss in wealth is smaller, the time spent in debt will be minimal rather than months or years, and wealthy people may be less likely to experience anxiety and depression as a result of being in debt.
$10k is nothing for rich people. Just putting them in debt for it doesn't mean nothing of value was provided.
The reverse would be true where poor people could be ruined, unless the value provided is worth significantly more than the debt created, which seems doubtful.