When looking for early users for a new product, it’s usually better to reach out directly to people one at a time or post in small communities like niche subreddits rather than trying to do a big launch on HN or ProductHunt with the hope of getting a lot of users all at once.
Ditto for more “scalable” marketing like ads or PR. It’s (usually) best to save those until after you have a core group of happy engaged users that you cultivated by hand.
There are exceptions where people do the big launch or large-scale marketing right away and it works, but the risk of failure with that strategy is high.
Ditto for more “scalable” marketing like ads or PR. It’s (usually) best to save those until after you have a core group of happy engaged users that you cultivated by hand.
There are exceptions where people do the big launch or large-scale marketing right away and it works, but the risk of failure with that strategy is high.