I don't remember the correct term, maybe someone can help, but this is what happens to "scenes".
Cool kids do their own thing (art, music, whatever), some people notice and like what they're doing and enjoy it genuinely. They spread the word and more people join the scene. Then posers come in and try to imitate the cool kids, but can't really capture the same spark.
Scene grows and an eternal September commences where the original intent of the cool kids and genuine interest of the original fans is lost, as newcomers are there just to be part of the scene. Eventually they dominate the scene.
Finally advertisers and capitalists see a money making opportunity and they monetize the whole thing, ruining it for everyone.
Cool kids do their own thing (art, music, whatever), some people notice and like what they're doing and enjoy it genuinely. They spread the word and more people join the scene. Then posers come in and try to imitate the cool kids, but can't really capture the same spark.
Scene grows and an eternal September commences where the original intent of the cool kids and genuine interest of the original fans is lost, as newcomers are there just to be part of the scene. Eventually they dominate the scene.
Finally advertisers and capitalists see a money making opportunity and they monetize the whole thing, ruining it for everyone.