Car manufacturers get a reputation based on used vehicles not just new cars. High resale value translates into higher margins because higher trade in value means purchasers have more money for their next car. Similarly people who used to buy used cars will often move up to buying a new car when their economic situation improves, that makes used cars a valuable form of advertising.
In that context Apple likely looks at the used market as quite valuable as long people still consider used iPhones as durable devices worth paying a premium for. They don’t need to sell you 1,000$ phones every year if you’re willing to buy a slightly used phone for 500$ someone else can more easily keep buying the next generation.
Car manufacturers get a reputation based on used vehicles not just new cars. High resale value translates into higher margins because higher trade in value means purchasers have more money for their next car. Similarly people who used to buy used cars will often move up to buying a new car when their economic situation improves, that makes used cars a valuable form of advertising.
In that context Apple likely looks at the used market as quite valuable as long people still consider used iPhones as durable devices worth paying a premium for. They don’t need to sell you 1,000$ phones every year if you’re willing to buy a slightly used phone for 500$ someone else can more easily keep buying the next generation.