Toyota routinely seem to be developing all kinds of new things… all of which are not production vehicles that anyone wants to buy in any serious quantity.
It’s a distraction tactic.
I don’t know what they’re buying time for but it had better be good else this won’t end well for Toyota.
They’re doing the Kodak maneuver. Meaning they’ll be spending cash on innovation because a minority of shareholders want to see them investing in the future but almost everyone isn’t willing to see actual losses. So then they’ll just keep spending on innovation but barely change their corporate strategy and then eventually fizzle out.
I don’t know about other press releases but to say that “no one would want to buy” a 1200km range car (or just the battery tech of one) is ridiculous to the extreme. It’s what everyone has literally been waiting for.
It’s a distraction tactic.
I don’t know what they’re buying time for but it had better be good else this won’t end well for Toyota.