You make an institution stronger (in fundraising, in love for the institution, in traditions, etc) by creating multigenerational relationships. When you're asked for money, it may be "eh, whatever it was my college" or it could be "Yes-- it's where my grandpa, pop, and I all went."
You make an institution stronger (in fundraising, in love for the institution, in traditions, etc) by creating multigenerational relationships. When you're asked for money, it may be "eh, whatever it was my college" or it could be "Yes-- it's where my grandpa, pop, and I all went."
But there's a lot of negative consequences, too.