Churn is so high because the cost is high. Cost is high because they spend money on marketing and sales. They need to spend that money to have growth because product is the only thing we are doing.
You could be right that with consulting on the side neetoCal might not be able to grow. It's also possible that because of consulting neetoCal would be able to grow. We are not going to spend money on marketing on sales because we are earning so less. We will rely on marketing blog like this one and the word of mouth from our users.
Once we have reached a certain level and neetoCal is mentioned as a "Calendly alternative" in most discussions then the need to spend on marekting is even less.
Lasly we are ok with having a life style business. Important thing is to be alive and not die. That's why we are prioritizing being sustainable over the growth.
Your last paragraph is a good one. But these products do cease to be relevant every so often. It's a good idea to work on something else once you get this to the point that it's paying your bills, in my opinion only of course.
Churn is so high because the cost is high. Cost is high because they spend money on marketing and sales. They need to spend that money to have growth because product is the only thing we are doing.
You could be right that with consulting on the side neetoCal might not be able to grow. It's also possible that because of consulting neetoCal would be able to grow. We are not going to spend money on marketing on sales because we are earning so less. We will rely on marketing blog like this one and the word of mouth from our users.
Once we have reached a certain level and neetoCal is mentioned as a "Calendly alternative" in most discussions then the need to spend on marekting is even less.
Lasly we are ok with having a life style business. Important thing is to be alive and not die. That's why we are prioritizing being sustainable over the growth.