He absolutely is. How would you categorise his account?

He's a shitposeter. Weird, maybe. Silly possibly, but that seems...lighter?

Definitely not gimmicky. What's the gimmick?

Shitposting is the gimmick i.e. "something that is not serious or of real value that is used to attract people's attention or interest temporarily".

"Gimmick" implies that shitposting is deployed merely as a means to quick success, but dril's style of "shitposting" predates the term and is just what self-expression looked like on the old Internet.

I think in this case "gimmick" was used in the pro-wrestling sense, it basically means "persona".

>In professional wrestling, a gimmick generally refers to a wrestler's in-ring persona, character, behaviour, attire and/or other distinguishing traits while performing which are usually artificially created in order to draw fan interest.

https://en.wikipedia.org/wiki/Gimmick_(professional_wrestlin...

But wrestling itself, or the act of performing a character, is not a gimmick under any definition of the term.

If you want to adopt this definition from wrestling, which is a domain specific definition to be sure, then tell us what is the gimmick of dril the character?

I think you are guilty of very lazy analysis and you don't know what you're talking about.

> Gimmick" implies that shitposting is deployed merely as a means to quick success,

Can you explain this use of 'Gimmick'? I'm only familiar with the other/older/mainstream use of the term of essentially something 'extra' done to attract attention. Can you explain what you mean by 'quick success' w.r.t. 'gimmick'?

He's essentially a Mitch Hedberg style comedian, just doing tweets instead of standup.

Then what is the gimmick?

I would categorize it as performance.