I wouldn’t know, haven’t worked too much w/ Fishbowl. I was mentioning Magento as another product Adobe bought and is slowly screwing up so badly they’re killing it.

They desperately want AEM to be the front end to headless Magento and cannot/will not put any effort into a storefront or services layer or anything MACH for fear of it competing w/ AEM.

They’re missing the boat and in 5 years Magento will have gone from an eCommerce market leader to trailing the pack and almost dead.