> Twitter is poorly ran and struggles even with basic things like not pissing advertisers off as they keep making controversial decisions for the network.
This trope of "pissing advertisers off" is repeated ad nauseum, but there is no evidence that rational advertisers have preferences regarding which content surrounds their advertisements. They only care about paying less money for advertisements than they make in revenue attributable to those advertisements. And therein lies a Yogi Berra-esque paradox: if all the advertisers leave Twitter, then the advertising prices will decrease, and advertising to Twitter users will become cost-effective ("Republicans buy sneakers too.")
What advertisers do care about is angry mobs of people harassing them about all the wrongthink their ads are appearing next to. It would be more accurate to say that "advertisers don't like being harassed by a mob of people who are pissed off at the platform that hosts the ads."
This trope of "pissing advertisers off" is repeated ad nauseum, but there is no evidence that rational advertisers have preferences regarding which content surrounds their advertisements. They only care about paying less money for advertisements than they make in revenue attributable to those advertisements. And therein lies a Yogi Berra-esque paradox: if all the advertisers leave Twitter, then the advertising prices will decrease, and advertising to Twitter users will become cost-effective ("Republicans buy sneakers too.")
What advertisers do care about is angry mobs of people harassing them about all the wrongthink their ads are appearing next to. It would be more accurate to say that "advertisers don't like being harassed by a mob of people who are pissed off at the platform that hosts the ads."