I wonder though why did they use IG platform and not FB platform? Has FB platform grown so bad that it can't be used for implementing new things anymore?
FB and meta are both tarnished names. I’ve had non techies tell me that they are trying this “new twitter app from instagram” vs something made by meta.
Yeah definitely because FB brand is trashed. Instagram still has decent branding and many people don't even realize it's the same company.
I also imagine their accounts infrastructure is more app-driven on Instagram and was easier to integrate into a new platform without inheriting ~20 years (wow!) of tech debt from FB.