Click through onto specific posts, and it reads: "Get the app to like, reply and post."

I suppose this is so it can, like Twitter, be shared and embedded elsewhere for reference.

There is no general landing page if you go to threads.net.

I can click through to post and view the replies. I'm in the EU so I can't create an account, that might explain the difference.

It shows a blank page on Firefox, though displays as it should on Edge/Chrome. I guess they simply haven't considered deploying for non-Chromium engines yet.

God that logo is abysmal.