It's basically the Disney business model, still mining nostalgic brands from 40 years ago. As a parent I was lucky that I didn't have that nostalgia factor to make me push it onto my kids. I got a Switch based on their "family friendly" reputation, saw how scummy they are with re-releases, random subscription fees, and periodically locking down old games on their emulator, and decided I didn't want to make my kid become nostalgic to that corporate abuse in their future. That's at least one generational nostalgia chain cutoff, but there are many million others out there.