Maybe research has shown the adverts get less engagement with longer, more predi... | Hacker News

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		comprev on May 18, 2023 \| parent \| context \| favorite \| on: YouTube on TVs getting unskippable 30-second and p... Maybe research has shown the adverts get less engagement with longer, more predictable scheduling. Technology these days makes it relatively easy. Most people won't bother getting up for the shorter adverts - so whilst on mute - the advert will get your attention visually. Win-win in the eyes of the advertiser.

add-sub-mul-div on May 18, 2023 [–]

Yeah I take it for granted they wouldn't be doing this if they didn't know it was effective at extracting more attention and value from viewers.

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