Genuinely asking - what is the easiest method for doing this other than cookie tracking? I’m inclined to agree with the commenter above and it feels like a community of developers would sympathize with this but it seems like everyone is acting like it’s not a big deal.
The average site today is hot garbage. But now it requires several orders of magnitude more bandwidth and processing power to render. Not sure this is progress.
You are literally using a website that was created by someone who started an online storefront app in 1995. Amazon started around the same time. Google a few years later.
Every company claims that they are doing this stuff to make things better for users, and it never is.