This is only the tip of the iceberg. A majority of the "user content" (product reviews, brand engagement, comments on social media sites, etc) is completely fake, bought for and paid by big money interest aka bots. No different than automated scans of the IPv4 address space: simple, unsophisticated, low-cost and without any repercussion.
I keep getting this eerie feeling when seeing product reviews and the rest of things you list here - I would never in a million year consider writing a paragraph long glowing review of my car jack on amazon, and yet there are millions of such interactions all over the web.
I was startled to recently discover that a local gastroenterologist has numerous excellent reviews on Google Maps by people talking about what a lovely colonoscopy they had, some of whom related the specific medical condition that brought them there. Never in a million years would I consider doing this either. It turns out people are pretty weird.
> I was startled to recently discover that a local gastroenterologist has numerous excellent reviews on Google Maps by people talking about what a lovely colonoscopy they had, some of whom related the specific medical condition that brought them there. Never in a million years would I consider doing this either. It turns out people are pretty weird.
I mean, you kinda are talking about visiting a colonoscopist on hacker news, so there's that.
I've been burned to the tune of thousands of dollars because I took star ratings on Google at face value without looking into the actual reviews to see if they were real or not. I still feel like an idiot because of it.
It's such a double-edged sword anonymity on the internet, but it really is starting to come to be a massive problem where you have no idea whether someone is a person or a bot and now with LLMs, I fear the fake review spam will be next level where it'll be almost impossible to tell real from fake.
