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Humans aren't rational.

Nordstrom's liberal return policy increased sales. Probably by mooting the fear of buyer's remorse. Their policy definitely wasn't motivated by altruism.

Maybe something similar is happening with Jetbrains.

I continue to pay yearly for Ultimate, even though I only use vanilla IntelliJ, and sometimes not for years. Why? I have no idea.

I usually cancel subscriptions without hestitaion. Somehow the Jetbrains license doesn't piss me off and I'm content knowing I could cancel without too much inconvenience, should I choose.

Whatever the case, I'm certain they validated their current license maximizes revenue.



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