If every company is doing AI it sort of sounds similar to the ICO/coin phase of crypto hype curve and the every company having a dotcom/ecommerce department of the dot com boom/bust (which is actually the case nowadays). Because AI has more respect in tech circles than crypto did I suspect people aren't calling BS as much. It could very well be that in X years a lot of companies have AI doing bot types of work. It could also be a lot of if..then..ifelse or document search index stuff with "AI" lipstick on it.