I stopped using Dropbox a long time ago (though switching cloud storage services is not trivial!). My point is a more general one, that today's tech companies can't just be, they must expand and expand.

To butcher a quote from Grandpa Simpson:

“I used to be ‘the target customer’, but then they changed what ‘the target customer’ was. Now I’m not ‘the target customer’ anymore and ‘the target customer’ seems weird and scary. It’ll happen to you!

> today's tech companies can't just be, they must expand and expand.

Isn't it in the nature of tech industry though? If a company "just is", it doesn't need to do any R&D work, so it's not a tech company any more.

The key to attracting a Dropbox is to follow Rule 1 or Rule 2:

Rule 1: Be an enterprise account that uses the "Call us for a quote" option, and does not complain about feature changes or removals

Rule 2: Don't break Rule 1

We’ll I just realised I can use iCloud or Google drive for like 1/10th the cost of Dropbox ?

Yes, I’m also not their target customer for all those add on features that I don’t want… I would be using a different service if there was one with similar or better syncing capabilities that works as well as Dropbox…