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Adopting a contrarian brand because it brings you attention when you'd otherwise be a nobody is by far not limited to twitter. It's a mainstay of traditional journalism.

If anything twitter disincentivizes the practice because it has commoditized cynicism: It's harder to build a brand by being the well known naysayer of X when someone can source whatever negative view they want by simply typing it into a search box.

Commoditization will be complete once the media starts quoting GPT4 for reliably opposing views.



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