Most people instinctively hate things that are truly new or different or generally stand out. It may be due to cognitive limitations or maybe just common instinct.
That's why the conclusion of the article doesn't work. You can't sell anything that's truly new or different. I think that the only way trends change is when so many people have tried that the herd has basically migrated to that new position accidentally inch-by-inch. It will trample all of the people leading the way and deny that they existed.
That's why the conclusion of the article doesn't work. You can't sell anything that's truly new or different. I think that the only way trends change is when so many people have tried that the herd has basically migrated to that new position accidentally inch-by-inch. It will trample all of the people leading the way and deny that they existed.