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Yes, extremely bold move.

Take this as someone who had a company move to Vegas and more than half (including myself) the company left because of it. There is a certain type of people that can stand the culture and atmosphere that is Vegas, and intelligent tech people usually aren't that type.



His point that Zappos isn't a technology company, but rather a customer service company makes Las Vegas the perfect fit. Las Vegas is the #1 city in the world for service industries.




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