Because lots of us upgrade phones every couple years, or have dropped a phone and had it break, or get water in it or something.
It's all too easy to realize after the fact you needed to transfer something between the old phone to the new phone to keep the authenticator working. Sometimes that's not available (phone damaged), or don't realize you need it until after you've already sent the phone in for trade in.
It's all too easy to realize after the fact you needed to transfer something between the old phone to the new phone to keep the authenticator working. Sometimes that's not available (phone damaged), or don't realize you need it until after you've already sent the phone in for trade in.
So yes, they are user unfriendly.