Just as a point of interest, AIUI the names "Schumpeter" and "Babbage" are "house names", not the real names of the people who write the columns. Any given column might be written by anyone, and it would still use the same house name.
Shumpeter and Babbage are the last names of famous people in fields related to the columns topics.
After a financial disagreement in 1995, Stephens was dismissed from InfoWorld and was promptly sued by IDG to prevent him from continuing to use the Cringely trademark. A settlement was reached out of court that allowed him to use the name, so long as he did not contribute to competing technology magazines
Shumpeter and Babbage are the last names of famous people in fields related to the columns topics.