Owning a given .com seems to instill a sense of authority on the matter for branding purposes. I don't think it has the same effect like back in the 90's where people may have just guessed at domain names to find something in lieu of a search engine, or like AOL Keywords, but they still do have a bit of prestige and seem to signal some kind of trust on the matter to most.
That being said, nowadays it just doesn't end at a generic TLD, and just by way of owning ai.com they are not going (or expecting) to suddenly see huge influxes of users and traffic... but used in conjunction with ad spots that call out ai.com it's a lot easier to start positioning that authority.
That being said, nowadays it just doesn't end at a generic TLD, and just by way of owning ai.com they are not going (or expecting) to suddenly see huge influxes of users and traffic... but used in conjunction with ad spots that call out ai.com it's a lot easier to start positioning that authority.